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Features are what goods or service does. Benefits are why your client needs goods or option. For example, a famous company advertises "our servers give your website to be up and running 98.999% of the point." That is a feature, anyone must also tell the consumer what principal of that to every one of them. Well, if their on-line business sells $200,000 worth of product every day, then being on-line only 98% of time will cost them serious money in lost product sales. For every feature you have, you must tell the consumer what the advantages is. Is the product better, faster, cleaner, guaranteed or longer-lasting? Will your service create more clients, decrease turnover, or increase prices? These are all great features, but you must tell shoppers how this benefits them specifically.
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